Product

The products are "The goods-and-services combination the company offers to the target market." (Marketing: An Introduction, Armstrong/Kelter, ch. 2 pg. 54)  Our product, Hammer Time, is a malt beer beverage.  It is from a new brewery, headquartered in Hammerton, Quebec, Canada.  The beer has a rosy color, given from the Light Munich Malt added, in slight amount, to give a richer flavor.  Only organic grains are used in this beer, and only alkalized water.  The alcohol content is 18%, definitely much higher than most beers.  It isn't done with the intention of getting consumers drunk, though.  We take great pride in our beer's taste, contents and appearance.  That's what most people don't recognize in a beer anymore-its full quality.  We believe in the savoring of a beer, taking a moment to really gather the taste.  Every beer has a taste, and every taste tells a story.  With Hammer Time's high alcohol content, you can't or at least shouldn't guzzle it down without even recognizing what you just tasted.  Hammer Time should be savored slowly, and really taken in.  Give it full appreciation, don't just chug it because you have become trained to believe that a beer is relaxing and refreshing.  Hammer Time should actually BE refreshing and relaxing, so let it be.  It is generally said to "Include packaging as just one of many product decisions."  (Marketing: An Introduction, Armstrong/Kelter, ch. 2 pg. 54)  So, the packaging  consists of a pewter colored stainless-steel, reusable bottle, with a screw top and carabiner clipped to that.  The bottle has chilling ability, keeping your brew cold.  The words Hammer Time are printed in simple black lettering, all capitalized.  The beer is also available on tap at bars, but only when requested, generally by those who have already tried it before.  This is to ensure that first-timers get the full experience, which is something you never forget and you'll never be able to recreate exactly the same.