Distribution

This would generally be the section titled "Place," however, distribution is substituted.  The beer, Hammer Time, will be available in Ontario, Canada and outskirts.  In the United States, it will be shipped from headquarters, via roadways on commercial vehicles, to the northern regions, including: Minnesota, Wisconsin, Michigan, New England states, and North Dakota.  In these states it will be delivered to certain places, using selective distribution, "The use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s products" (Marketing: An Introduction, Armstrong/Kotler, ch. 10 pg. 324) by the case to both liquor stores and bars, and units to sell on tap to the bars.