Objectives

Hammer Time is committed to its customers, and producing high-quality product to serve them.  This company differs from many, because we aren't just concerned with quality in order to move product.  We strive for quality product production because we believe our product should be fully appreciated, and aim to instill this among our customers. Our company has just recently been established, so it is very new to the industry.  We want to establish our company's awareness to the market, and an image for our brand. Our customers are specific people, we've identified them as best as possible at this point, because "If you can’t say who your customers aren’t, you probably can’t say who your customers are." (Marketing: An Introduction, Armstrong/Kotler, ch. 1 pg. 17) After we have been in business at least 6 months or so, we'll have more information on our customers, and can categorize them better.  We plan to serve them beyond their expectations; after this additional information is gathered this will be simpler, however, we will be striving toward this consistently.  Our longest-term goal is to become a Star in the industry, a "High-growth, high-share business or product. They often need heavy investments to finance their rapid growth." (Marketing: An Introduction, Armstrong/Kotler, ch. 2 pg. 44)