Mission Statement

You'll never forget your first sip of Hammer Time. And you'll never repeat that single moment of bliss, when your body meets Hammer Time, for the very first time. You'll probably forget briefly, what you are drinking. (By the way, it is a beer!) Headquartered in Hammertown, Ontario, Canada, this brew has class. It has the timeless strong-but-smooth, elegance known to the earliest beers, and the light, refreshing taste that makes a beer so relaxing. Drink slowly, though, with Hammer Time, less is more. We urge you to take your time to savor the organic, beautiful blend. "Consumers will favor products that offer the most in quality, performance, and innovative features." (Marketing: An Introduction, Armstrong/Kotler, pg. 12) We aim to provide you with all three, and to the highest extent. This brew is for those who appreciate the sensual elements of a beer. Be advised though, the alcohol content is 18%. Also notice the unusual and desirable color, taste and presentation. You can't miss this beer's striking rosy shade, from the slight addition of light Munich malt for a richer grain taste. While on tap if requested, this drink will be served to you in most sophisticated Hammer Time packaging. Crafted from tin, the thermos bottle has the ability to keep Hammer Time chilled, for the most satisfying taste. The handsome, and reusable, bottle is colored in beautiful pewter, with black lettering, and a resealable cap, hooked on a carabiner clip. "Successful companies continously raise these questions and answer them carefully and completely.What is our business? Who is the consumer? What do consumers value?"(Marketing: An Introduction, Armstrong/Kotler Pg. 5) Well, this is no party beverage for recreation. This is for the most serious of enthusiasts, dedicated to quality and flavor. Hammer Time, 'can't beat this.'