Week 7 EOC: Pitch

Beer is usually described as a mellow alcoholic drink, with only about 3% alcohol. It's got an acquired taste, and is commonly consumed at a wide variety of places. Some of these include: bars, dinner table, with friends casually, in front of the TV, at the kitchen counter after work, on breaks, and at sporting events. Basically, it's pretty safe to say that beer is drunk just about everywhere and anytime. This makes it a pretty 'casual' beverage. But, I'd like to recreate this idea of beer. I want to introduce a new breed of malt beer, with significantly higher alcohol content. Hammer Time brew is a new Canadian beer, originating from Hammerton, Ontario, Canada. It has an alcohol content of 18%, and is fortified with energy-boosting taurine, caffeine, B12, malic acid, niacin and tyrosine. This drink is not to be drunk in usual amounts, people must be sure to limit their consumption to one or two drinks, due to high alcohol content. We hope that by adding more alcohol, thus limiting consumption, customers will gain a new appreciation for the taste of their beer. They seem to have lost sight of what's so great about beer-the flavoring, which creates a sense of calmness and casual mood. Over time, people just accepted that beer would give them this relaxed mood, and stopped appreciating the unique taste of each kind. There's a long story behind every beer's concoction, and that’s what makes them so memorable.  "If the company promises greater value, it must then deliver that greater value."(Marketing: An Introduction, Armstrong/Kotler, ch. 2 pg. 28) This beer is high-quality, offering a better experience to customers, therefore, customers receive more value for their money.  Tasting all the ingredients in a Hammer Time will bring back that classic elegance in a beer.