Promotion

Hammer Time will be promoted using the 'pull strategy,' "A promotion strategy that calls for spending a lot on advertising and consumer promotion to induce final consumers to buy the product, creating a demand vacuum that “pulls” the product through the channel." (Marketing: An Introduction, Armstrong/Kotler, ch. 12 pg. 385) advertised in magazines in the regions with the beer available.  Magazines relative to our market include: CG, Forbes, Vogue, and possibly others.  We will know more magazines to feature in once we know more about our target market.  In addition, the local newspapers and editorial prints will be used to advertise, to create awareness in general.  Various merchandise will be handed out in the bars where located throughout the first few months of sales.  After that time period ends, we hope to establish a website, where the merchandise can be bought online from.  Merchandise will include: t-shirts, sweatshirts, messenger bags, laptop cases, and more to come.  The bottle Hammer Time is sold in is also a promotional item, conveniently.  The bottle is reusable, and comes free with beverage purchase.  However, we plan to continue using these bottles permanently.