Thursday, October 7, 2010

EOC Week 1: My Voice

It all started with a Vera Wang ad, hanging on the wall of a London subway station, in 1998.  That’s when I realized my passion in life—fashion; which my love for later helped to create clothing label, FAUX SHO.  Upon receipt of a B.S. in Fashion and Retail Merchandising at the Art Institute of Las Vegas, I bought and opened my first store, in Las Vegas. Meanwhile, I was continuing my education at UNLV.  After hardship for about seven months, the store gained market success! FAUX SHO expanded to Los Angeles and New York City (its new headquarters) over the next four years.  FAUX SHO is a clothing retailer, founded by myself, Randi Spencer.  It includes two other brands as well: Chin up Princess in Los Angeles, and Boys Grow Up in New York City. The brand is inspired by elements such as: creativity, modesty, respect, cruelty-free, social responsibility, and style.  As the owner of this company, I want to ensure that my strong concern for social issues is presented in FAUX SHO’s image.  We are a sweatshop-free, fur and leather-free, eco-friendly, socially conscious establishment. Also, we are an active supporter of organizations: World Wildlife Fund, Girls Inc., National Organization for Women, and (PRODUCT)RED.

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