Week 10 EOC: What Channels Are You Going to Do to Get Your Product Noticed

Deciding on the best channels might not be a problem: The problem might simply be how to convince one or a few good intermediaries to handle the line. P.22

Unveiling a new product to the market is a very serious event and process. It should be carefully analyzed, in order to locate the best channels to use. Of course there is bound to be a ton, because the product is brand new, and unknown. So, in efforts to get the product noticed, luckily, you have just about every point of connection to the market wide open. Being realistic, I would start off selling my alcohol drink to a group of the best known bars and liquor stores in California alone. After awareness is spread throughout the market,